Intercultural-Association of Greater Victoria

Location: Victoria, BC

The Inter-Cultural Association of Greater Victoria (ICA) offers wide ranging services that help newcomers access housing, healthcare, and employment as well as English language instruction and mentorship. Alongside direct services to newcomers, ICA helps Greater Victoria be a more welcoming place by providing anti-racism programming and community education.

The Opportunity

Strategically enhance ICA's capabilities to become the go-to hub for immigrants, employers, and partners in the Capital Regional District, offering innovative, client-centered services.

The Impact

ICA has undergone a transformative journey during the partnership with LIFT. Leadership has embraced an entrepreneurial mindset, reimagining its approach to reach more clients and employers through more strategic partnerships and exploring more diversified funding models. Leveraging technology has become central to enhancing client outcomes, with the development of online educational tools and the exploration of AI to increase efficiency and provide personalized client experiences. A new technology system is being implemented to consolidate databases, streamline reporting, and provide deeper insights into client journeys. The organization is now poised to use data as a powerful tool for decision-making and storytelling.

By reinventing its strategic approach, ICA has not only become an integral part of newcomers' journey, but is catalyzing greater change and making a lasting difference for its community.



Having the luxury of LIFT as a sounding board, receiving input, and getting guidance has been invaluable. LIFT helped us utilize the great skills and assets within our organization.

Shelly D'Mello CEO, Intercultural-Association of Greater Victoria