KidSport Canada

Exit: December 2013

‹ Back

KidSport has a network of 11 provincial and territorial chapters and 178 community chapters across Canada, each of which supports local kids to become healthier, more active and well-rounded. Through sport, KidSport aimed to instill kids with important life skills including teamwork, leadership, self-confidence, communication and problem solving that will enable them to contribute to strong, healthy communities.

KidSport Canada believes no kid should be left on the sidelines and all Canadian children should be given the opportunity to experience the positive benefits of organized sports. The organization provides families in need with financial support for registration fees and equipment for kids aged 18 and under.

“

With LIFT’s support, we’ve implemented business best practices that will help us grow and scale, providing more kids in Canada with access to organized sports.”

Pete Quevillon Director – KidSport BC

Opportunity

Expand operations and implement a national revenue generation strategy to position KidSport for further growth. Improve measurement and data management practices. Implement a cohesive brand and communication strategy to better share successes.

Plan

Develop a formal governance structure to centralize accountability. Create and launch a sponsorship plan with prospect list and proposal templates to secure additional funding. Implement consistent brand standards for national and provincial use. Build and launch an improved website.

Impact

Launched a new website and online application form, improving Kidsport’s ability to reach more families in need across Canada
Introduced a data management system to improve reporting and accountability processes
Created and implemented a national sponsorship strategy, which positioned KidSport as a charity of choice for potential investors and partners
As a result of its work with LIFT and their partners, KidSport emerged in a better position to provide benefits to potential investors and supporters, receiving a $1-million capacity building commitment from CIBC in 2014

partners

We thank the following partners for their support in executing the LIFT plan: