THE ISSUES

PHYSICAL INACTIVITY

Only 4.4% of Canadian youth get the recommended amount of daily physical activity

Physical inactivity accounts for more than $2 billion in annual health costs, and carries significant health risks associated with hypertension, obesity, stress and chronic diseases

OBESITY

1 in 4 Canadian adults, and 8.6% of children and youth are obese

CHRONIC DISEASES

60% of Canadians over age 20 suffer from at least one chronic disease, and 80% are at risk of developing one

Chronic diseases, including diabetes, mental illness, and cardiovascular, respiratory and musculoskeletal diseases, cost Canada more than $190 billion annually in lost productivity and health care costs

WHAT WE DO ABOUT IT:

LIFT invests in programs that support Canadians with, or at risk of developing, debilitating health issues, including those with low levels of income and education. The organizations we support improve awareness of, and access to, healthy eating and physical activity opportunities, including prevention and program delivery for those who would otherwise have difficulty accessing them.

SUCCESS TO DATE:

KidSport Canada

KidSport Canada provides families in need with financial support for registration fees and equipment for organized sports. LIFT worked with KidSport to strengthen its operations and improve its ability to help more families across Canada. Read more about our work with KidSport Canada.

Food Matters Manitoba

Food Matters Manitoba is a charity that partners with northerners, newcomers, farmers and families in Manitoba to harvest, prepare and share food. Read more about our work with Food Matters Manitoba.

The Play Exchange

The Play Exchange was a national online challenge that generated more than 400 ideas from Canadians to increase physical activity and healthy living. The challenge was developed in partnership by the Government of Canada, Canadian Tire, CBC and LIFT. The winning entry, Canadian Cancer Society’s Trottibus walking school bus program, will receive up to $1 million from the Government of Canada to scale its program. Read more about The Play Exchange.

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