To be effective, charities need to invest in themselves

Excerpt from The Globe and Mail:

Imagine the impact we could have if instead of treating charities like charity cases, we thought of them, and invested in them, as businesses – helping them scale, become more efficient and deliver a better return on investment? It’s counterintuitive by most people’s thinking, but charities are actually more effective if they aren’t expected to spend all their money on program delivery. When they invest in themselves, they can help more people…

It’s understandable that donors want their dollars to go directly to the cause that moved them, but this short-sighted thinking ultimately undermines charities’ ability to have the type of impact that both they and their donors expect on the people, communities or cause they want to support.

Read: To be effective, charities need to invest in themselves.

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