A lesson from Goodwill: Run a charity like a business

Excerpt from The Globe and Mail:

The charitable sector often overlooks the fact that a successful social purpose organization must be run as a small or medium-sized business. Many have strong social bones but neglect to develop their business muscles.

Successful businesses, charities and social enterprises must all constantly assess the competitive landscape and adapt their products or services to appropriately reflect trends, needs and consumer demands.

Sometimes, the market is too crowded with similar organizations. The survivors will be those most nimble, open to collaboration and adept with technology.

Read A lesson from Goodwill: Run a charity like a business.

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