Associate Director, Partner Network and Marketing
Lyndsey is a marketing professional with more than 11 years of experience in developing and executing marketing, sponsorship and branding strategies. As manager, marketing, at 2010 Legacies Now, Lyndsey led the organization through a re-branding process to develop and launch its new brand as LIFT Philanthropy Partners. During her time at 2010 Legacies Now, Lyndsey was seconded to VANOC, and led a team of up to 55 volunteers and paid staff at BC Place during the 2010 Winter Games.
Prior to joining 2010 Legacies Now, Lyndsey worked in the business development area of Canucks Sports and Entertainment, where she managed major corporate sponsor accounts for the Vancouver Canucks hockey team. She also leveraged Molson Coors Canada’s community involvement by activating their sponsorship of various large-scale festivals and events, including Molson Indy Vancouver, Vancouver Canucks, Vancouver Ravens and Kelowna Wakefest. She also developed marketing programs as an account executive with the GEM Group.
Lyndsey holds a bachelor of human kinetics, specializing in leisure and sport management, with a minor in commerce, from the University of British Columbia. She volunteered with MoreSports, coaching soccer and basketball programs for children in Grades 2-3, and is the elected president of a Vancouver club of Toastmasters International.