President and CEO
Bruce has more than 25 years of experience consulting with private companies and public agencies, including international projects spanning 12 countries. As president and CEO of LIFT, Bruce leads the organization into the field of venture philanthropy.
Bruce was involved with the 2010 Olympic and Paralympic Winter Games for more than 12 years, including work in the tourism, business and social sectors. As CEO of 2010 Legacies Now, he developed and supported projects to help British Columbia leverage the Games into lasting legacies for the entire province.
Prior to joining 2010 Legacies Now, Bruce was president of a Vancouver-based consulting firm where he assisted private companies and public agencies to develop and implement strategic plans, often in response to times of great transformation. Bruce previously sat as a director for the Vancouver Board of Trade, the Whistler Centre for Sustainability, Tourism Vancouver and the Hong Kong Canada Business Association. He also chaired the boards of the Laurier Institute, Vancouver, Coast and Mountains Tourism Region, and the Dr. Sun Yat-Sen Classical Chinese Garden, along with BCIT’s International Trade and Transportation Program Advisory Committee.
Bruce holds a master of science in management of technology from Massachusetts Institute of Technology. He has guest lectured at various post-secondary institutions in the areas of international business, entrepreneurship, and cultural tourism. He also has presented to international delegates at conferences worldwide on the importance of delivering social legacies around major sport, cultural and other events.