The Play Exchange: for a healthier Canada!

Posted by: Nicole Mezzarobba Ford

We are excited to share news about a project that launched on Saturday, February 22. LIFT is partnering with Canadian Tire, CBC and the Government of Canada on The Play Exchange, a national online challenge to find and support ideas for a healthier Canada. What’s up for grabs? A total of up to $1 million in investments for the top healthy living ideas, programs and projects!

Here’s how it works: Canadians — people, schools, families, not-for-profit organizations, businesses, and others — can enter their brilliant, innovative ideas for helping Canadians get healthier and more active. A panel of judges will select the top six finalists, each of which will receive mentoring from LIFT valued at $20,000 to develop a business plan to advance their innovation. The six finalists will be featured in a CBC television show, after which Canadians can vote for their favourite innovation. The judges will select the ultimate winner from among Canada’s favourites, and this winner will be eligible an investment of up to $1 million from the Government of Canada to implement their innovation.

Have an idea you’d like to share? Visit today to start your entry. You can go back and add to your entry right up until the June 18 deadline. The earlier you enter your idea on The Play Exchange, the more opportunities you’ll have to access valuable resources, blog posts, and even some early entry investments!

Join us on The Play Exchange today! You can also follow the conversation on Twitter at #playexchange and #activeCanada, or join us on Facebook. We look forward to learning more about your healthy living solutions!

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